I connect the whole customer journey — first ad to paying customer.

12+ years scaling SaaS for consumers, prosumers, creators, and small businesses. Broad across the stack. Deep in paid acquisition, lifecycle, CRO, and attribution.

EMAIL ME LINKEDIN ↗

JESSE MORQUECHO

$200K+/MO

paid spend scaled from zero

40%

CAC held below goal

4×

paid subscriber growth while company went from $1M to $10M in ARR

02 / THE T

Paid social & search/SEO/Email & lifecycle/CRO & funnels/Attribution & analytics/Marketing ops & CRM/Product launches & GTM/Virtual events, webinars & podcasts/Creative direction/AI systems & automation

Paid acquisition01 ↓ Lifecycle02 ↓ CRO03 ↓ Attribution04 ↓

Most marketers optimize a channel. I optimize the handoffs between them — where ads meet onboarding, where onboarding meets activation, where activation meets revenue.

03 / DEPTH 01
PAID ACQUISITION

Built paid from zero at Flodesk. Scaled it to $200K+ a month.

~2.5 years across Meta, Google, TikTok, and Pinterest, holding CAC 40% below goal while growing the paid subscriber base 4x.

10K → 40K+

active annual subscribers, $200K → $1.2M revenue in ~18 months, at first-order payback

+60% SQLs

from LinkedIn vs. other paid platforms, B2B transit technology

META CAPI

configured hands-on and via server-side tools

04 / DEPTH 02
LIFECYCLE

Acquisition is expensive. Lifecycle is where it pays back.

01Defined product-qualified lead (PQL) signals for every self-serve client — events like adding team users, linking bank accounts, and finishing onboarding — plus scoring on data users provide during onboarding.
02Built abandoned-cart and browse-abandonment recovery flows across Klaviyo, Shopify, ThriveCart, and WooCommerce.
03Managed email deliverability and list health.
04Predictive and value-based segmentation and scoring to personalize audiences and content.

05 / DEPTH 03
CRO

Every funnel leaks somewhere. I find where.

12% → 44%

qualified-lead rate in 60 days at Elevated Technologies, with LTV-weighted lead scoring built with the sales team

02Owned paid, SEO, and CRO for creator and SMB audiences at Showit (6 years) and Dubsado (2 years).
03Extensive quiz-funnel optimization.
04Booked-to-held meeting conversion work.

06 / DEPTH 04
ATTRIBUTION

I don't just read the dashboard. I've built the attribution platform.

01Co-founded Sherpa Metrics (2018–2019), a marketing attribution and BI platform, acquired by SegMetrics.
02Set marketing-sourced vs. influenced attribution rules with sales teams.
03HubSpot → Salesforce lead sync with opportunity and closed-won reporting; pipeline forecasting.
04Dashboards in Looker Studio, enterprise BI, and native HubSpot/Salesforce. Full HubSpot portal administration.

07 / BREADTH — HOW IT CONNECTS

01
Ad
Paid social & search, creative direction, Conversions API
02
Landing page
CRO, quiz funnels, SEO
03
Signup
Tracking, attribution rules, CRM sync
04
Onboarding
Scoring on onboarding data, segmentation
05
Activation (PQL)
PQL signal definition
06
Lifecycle
Recovery flows, deliverability, list health
07
Paid customer
Closed-won reporting, pipeline forecasting, payback

I work closest with founders, product, and customer success — because that's where the journey actually breaks.

08
CAREER

CURRENTGrounded Insight — AI Growth & Systems Consultant

2018–2026Till Agency — Co-founder · 145+ clients, 9+ month average engagement · exited

2018–2019Sherpa Metrics — Co-founder · acquired by SegMetrics

Led teams of up to 15. Run go-to-market for dozens of features and products.

Hiring for growth?
Let's talk.